Pinterest is a great platform for businesses and bloggers alike to increase their visibility and reach a wider audience. But, to make the most out of Pinterest, you will need to optimize your profile along with your boards by using searchable keywords. This will help your content rank higher in Pinterest’s search results, making it easier for users to find and engage with your content. In this post, we’ll take a look at how you can optimize your Pinterest bio, boards, and board descriptions using relevant and searchable keywords.
Optimizing Your Pinterest Bio:
Last week I wrote a blog post that talked about utilizing Pinterest for your business and why you want to use a Pinterest business account. You will definitely want to read that here.
Your Pinterest bio is one of the first things users see when they visit your profile. Making a good first impression and optimizing your bio with keywords that accurately reflect your brand or blog is important. Here’s how you can do it:
- Use a clear profile picture: Your profile picture should be clear and recognizable. Use your brand or blog logo as your profile picture so that users can easily identify your account.
- Add a banner: Keep it simple-Don’t clutter your banner with too much text or graphics. Keep it simple and easy to read. Add your branding to the banner and include your brand’s logo or name in your banner to reinforce brand recognition. Be sure to keep in mind most users are most likely viewing on a mobile device so you want to make sure they will be able to read the words on your banner. Use banner size 1600×900
- Write a compelling bio: Your bio should be to the point. It should highlight what your brand or blog is all about and how you can help your audience. Use relevant keywords in your bio to make it easier for users to find you in search results. For example: if you’re a photographer you might use words like “photography”, or “wedding photography”.
- Include a link to your website: Make sure to include a link to your website in your bio. This will help drive traffic to your site and increase your visibility.
Optimizing Your Pinterest Boards:
Pinterest boards are where you organize your content. Each board should have a specific theme or topic and should be optimized with relevant keywords. Here’s how you can optimize your boards:
- Use relevant titles: Your board titles should be clear and descriptive. Use relevant keywords in your titles to make it easier for users to find your boards in search results.
- Create keyword-rich board descriptions: Your board descriptions should be brief but informative. Use relevant keywords in your descriptions to help your boards rank higher in Pinterest search results. For example: instead of “recipes” you want more specific board names like “healthy recipes”, or, “healthy snack recipes”.
- Organize your boards: Organize your boards in a way that makes sense to your audience. This will make it easier for users to navigate your profile and find the content they’re interested in.
- Use board covers. This is not a must, but it sure does look pretty and will help your audience be able to find specific boards and content more easily. Use size 1400×1400 for creating board covers.
- Don’t go creating 100 boards with all your board categories. Start with just a few for what you already have content for, adding more as you create more content.
Optimizing Your Board Descriptions:
Your board descriptions should be optimized with relevant and searchable keywords. Here’s how you can do it:
- Use relevant keywords: Use relevant keywords in your board descriptions to help your boards rank higher in search results.
- Keep your descriptions concise: Your board descriptions should be short and to the point. Don’t include unnecessary information that could confuse or bore your audience. This is something I’ve seen mixed information about- maximize characters or short and sweet? I have seen success with client boards somewhere in the middle. I think the important thing to remember here is the keyword component.
Tips for Keywords:
Keywords are the foundation of Pinterest SEO. By including relevant and specific keywords in your Pinterest profile, you increase the chances of your content being discovered by users who are interested in the same topics as you. It should be noted that not all keywords are created equal. Long-tail keywords, for example, are undoubtedly more specific and often less competitive than broad keywords. This makes them an excellent choice for targeting a niche audience.
Using long-tail keywords can help you attract more qualified traffic to your website. Instead of targeting broad keywords such as “recipes,” which are especially highly competitive, try to focus on more specific long-tail keywords such as “healthy dinner recipes for vegetarians.” This will help you attract more targeted traffic to your website, increasing the chances of converting visitors into customers.
Furthermore, when searching for keywords that fit your niche, it is without a doubt, important to consider your target audience. Put yourself in their shoes and think about what they might search for when looking for content, or content particularly related to your niche. You can use Pinterest’s own search bar to help you identify popular search terms. I DO NOT recommend using anything other than Pinterest. It’s more than enough and if you link an outside app, you could be looking at some trouble. just stick with Pinterest when researching for keywords. You can also check out the boards of your competitors to see what keywords they are using and how they are structuring their boards.
Here are some best practices for searching for keywords that fit your niche:
- Brainstorm some keywords by just thinking (and writing down) the words that your business is based around. Some of mine, for instance, would be: “Virtual Assistant Services”, “Social Media Management”, “Pinterest Management”… you get the idea.
- Once you have your brainstorming ideas head on over to Pinterest.
- Use the keywords you wrote down and begin searching. Select the top word that pops up and start scrolling that feed, looking at the titles of pins and keywords they used.
- Scroll until you see “Related Searches” or “Related Products” (if you’re a product-based service.) THESE ARE YOUR KEYWORDS!
- Look at your competitors: Take a look at the boards of your competitors to see what keywords they are using and how they are structuring their boards.
- Consider long-tail keywords: keywords that are 3 or more words- Targeting long-tail keywords can help you attract more qualified traffic to your website. Try to focus on specific, targeted keywords that are relevant to your niche. For example: “wedding dresses for spring”, “spring casual outfits with pants”. *The shorter the keyword – the harder it is to rank in SEO.
The Long Game
I know it seems like a lot. It is! But once you get a few under your belt it will begin to feel natural and start to get easier. Optimizing your Pinterest bio, boards, and board descriptions with searchable keywords is a great way to increase your visibility and drive more traffic to your website. Remember to use relevant and descriptive keywords in all aspects of your Pinterest profile to help your content rank higher in search results. With a little bit of effort and time, you can create a Pinterest profile that stands out and attracts a loyal following.
If you’re feeling completely overwhelmed and don’t have time to devote to Pinterest, then it’s time to outsource because Pinterest is something I believe every business should have. Lucky for you I help many of my clients manage their Pinterest accounts so they don’t have to! Schedule a free chat with me here or check out the services I offer as a Virtual Assitant.